Austrian National Tourist Office (ANTO) in collaboration with the national carrier, Austrian Airlines kicked-off a three city road show for the travel trade in Mumbai yesterday. The road show in Delhi is being held today and the one in Chennai will be held tomorrow. “These road shows are mainly aimed to educate travel agents and tour operators on how to sell the several unexplored places of tourist interest in Austria,” said Christine Mukharji, Director, ANTO.
According to her, the primary aim of the road shows is to offer a platform for the Austrian and India Indian travel trade to interact and explore business opportunities. A host of B2B conferences, training workshops and sales missions will also be held in these cities. Besides these cities, ANTO has plans to host sales missions in Pune, Bangalore, Hyderabad and Kolkota as well. “At present, travel to Austria is limited to leisure tourism. But, we are now looking to promote Austria as a year-round tourist destination in India, with special focus on the honeymoon, leisure and MICE segments,” informed Mukharji.
There has been a consistent increase in the number of Indian visitors to Austria, Mukharji maintained, pointing out that the number increased to 53,000 in 2006 compared to 22,000 in 2000. “Over the last five years, the number of Indian visitors has increased substantially. Earlier, most Indians visited Austria during the summer vacations in April-May, but now they are visiting Austria during the winters too, particularly the honeymooners and the group travellers,” Mukharji added. Earlier this year, ANTO had launched the Austria Tourism Specialist Programme for travel agents in India, which witnessed the participation of 90 travel agents. It is planning to conduct online Austrian Tourism Specialist Programmes for travel agents in mid-2008.
